Part of the problem is prevention can be harder to understand for the general public, unless they know someone who was dismembered, or had something really serious happen. People on the prevention side are always going to have to deal with the label of safety nerd, or worse. But we need more people out there who are willing to put a face on safety and do the occasional embarrassing things. We can however feel good that that one guy who put a light on his bike because of your actions may one day have avoided a potentially fatal incident. It makes all the other grief worthwhile.